Helena
Christensen is branching out into fragrances - but with a twist.
Instead of creating a department store perfume branded with her name,
the 46-year-old supermodel has been hard at work as creative director
for artisanal fragrance house ERH1012, founded by entrepreneur Elizabeth
Gaynes.
In September, the brand launched its first scent, Dead of Night Perfume Oil,
a blend of jasmine, amber and oudh. Helena stayed largely behind the
scenes at the time, giving a few short quotes about the scent - she told the Wall Street Journal that the oil has an "intoxicating and hypnotic" effect.
Now, Helena has opened up to Style about the venture.
“About four years ago, Elizabeth was in the early stages of
processing a pure form of oudh oil into a perfume oil, and she
introduced me to the scent. Once I smelled it, I immediately knew I
wanted to be part of the project because of the intoxicating and
hypnotic effect it had on me. I had never smelled anything like it
before,” Helena explained.
“I am fascinated by scents and always have been. I feel very
committed to my role and enjoy being part of a group of people making a
big effort together. ERH1012 is such a small, personal company, which is
something I really appreciate. I only commit to projects that truly
speak to my heart.”
Read more beauty news below.
Friday, May 27, 2016
Helena Christensen launches charity bag in Belgium
Danish
model-turned-photographer Helena Christensen was in Belgium yesterday
to launch her special-edition jute tote bag. Maasmechelen Village and
charity brand (RED) joined forces to raise money for the fight against
HIV/Aids. The exclusive bag is a (RED)-inspired design and features a
photograph taken by Christensen. It will initially be sold – for €10 –
in Maasmechelen Village on December 1, World Aids Day, and will be
available throughout Europe from February. All profits generated by the
sale of the bag will go to Aids charities.
Subscribe to:
Posts (Atom)